Effective Date: 12/18/2025

North Trust Financial Services (NTFS) (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal and business information. This Privacy Policy explains how we collect, use, store, and disclose information when you access or use our platform, services, or website.

1. Information We Collect

We collect information necessary to provide our services and ensure platform integrity, including:

Personal Information: Name, email address, phone number, mailing address, and account credentials.
Business Information: Business name, address, registration details, and operational data provided by you.
Usage Information: How you interact with our platform, pages visited, and resources accessed.
Technical Information: IP address, browser type, device type, and operating system.

We do not collect credit reports, Social Security numbers, or other sensitive financial account data unless you voluntarily provide it through optional services.

2. How We Use Information

We use collected information to:

Provide, operate, and maintain our platform and services.
Administer accounts, membership tiers, and access to resources.
Communicate with users regarding updates, support requests, or service announcements.
Improve platform functionality, user experience, and security.
Comply with legal obligations and enforce our terms of service.

3. Sharing Information

NTFS does not sell, trade, or rent your personal or business information to third parties. We may share information in limited circumstances, including:

With service providers who assist us in operating the platform (e.g., hosting, email delivery).
When required by law, regulation, or legal process.
In connection with mergers, acquisitions, or business transfers, with appropriate confidentiality measures.

4. Data Security

We implement administrative, technical, and physical safeguards to protect your information from unauthorized access, use, or disclosure. While we strive to protect your data, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

5. User Rights

Depending on your jurisdiction, you may have the right to:

Access the personal or business information we maintain about you.
Correct, update, or delete inaccurate or incomplete information.
Opt out of certain communications or marketing.

Requests can be submitted to:
support@northtrustfinancialservices.com

6. Cookies and Tracking

Our platform may use cookies or similar tracking technologies to improve user experience, analyze usage patterns, and support platform functionality. You can manage or disable cookies through your browser settings.

7. Third-Party Links

Our platform may include links to third-party websites or services. NTFS is not responsible for the privacy practices or content of these external sites. We encourage users to read their privacy policies.

8. Updates to this Policy

NTFS may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. The most current version will be posted on our website with an updated “Effective Date.”

9. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

North Trust Financial Services (NTFS)
Email: support@northtrustfinancialservices.com
Mailing Address: 1209 Mountain Road PL NE, Ste R, Albuquerque, NM 87110